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Unscrewing for a good cause

DEC 05 2022

According to some, when a child counts the stars, the stars cease to be measurable, the sky grows and fills with light. Alter Ego, believing in a bright and shining world with countless stars, supports the Social Cooperative Enterprise "A child counts the stars" through the action "We care because we care" with the collection of plastic caps that aims to reduce our environmental footprint, to support our fellow citizens with mobility problems and finally, to cultivate environmental, social, cooperative and collective consciousness. For this reason, we are launching our contribution to this worthy and ambitious effort by placing special brown bins in various places inside the company, where we all collect caps for a good cause.

In this way, Alter Ego participates in the promising new reality of the age that wants the formation of ecological consciousness to constitute a new ethic and not just a new trend. We therefore collect caps not only to reduce the negative impact on the environment through recycling, but above all to support social awareness initiatives such as the one organised by the Social Cooperative Enterprise "A child counts the stars". The world deserves and can be a better place and for this reason, we, as Alter Ego, set an example and invite you to unscrew for a good cause!

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